Here are some general questions in each SWOT category to prompt analysis of your business.
| Positives | Negatives | |
| Internal • Human resources • Physical resources • Financial resources • Activities and processes • Past experiences | Strengths What are your advantages regarding people, physical resources, and finances? What activities or processes have met with success? What do you do well? What are your unique skills? What expert or specialized knowledge do you have? What experience do you have? What do you do better than your competitors? Where are you most profitable in your business? | Weaknesses What resources do you lack? What could your organization improve regarding staffing, physical resources, and funding? What activities and processes lack effectiveness or are poorly done? What parts of your business are not very profitable? Where do you need further education and/or experience? What costs you time and/or money? |
